Schema markup, or structured data, is code that helps search engines better understand and categorize web pages. Off-page SEO focuses on optimizing signals that occur outside your website, such as building backlinks and establishing a social media presence. On the other hand, on-page SEO involves optimizing elements directly on your webpages, like content, meta tags, and internal links.
Quality and relevance are two key factors contributing to your content’s effectiveness. High-quality, relevant content matches readers’ search intent and is crucial for on-page SEO. This significantly impacts both user satisfaction and search engine rankings. On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. It’s a good practice to include a relevant keyword here if it fits naturally.
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I’ve provided the information in this post in a quick-reference checklist below to help you get started optimizing your landing pages. Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement. Mobile-friendliness is a key factor in SEO and user experience. With Google prioritizing mobile-first indexing, having a responsive website is more important than ever.
Bonus #1: Find Question Keywords
The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about SEO Anomaly the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly.
- Every internal linking strategy is different, but for the best results, you should make sure that every new page has at least two to three links to it.
- This means the best way to get firm pricing for your SEO campaign is by speaking with SEO specialists who can do some industry research and help you develop a sound plan.
- The general recommendation is to keep it below 70 characters because this is the average number of characters Google displays in the search results.
- The tool makes it easy to analyze your competitors’ keyword usage.
With a responsive website, you have a single site, which makes it easy to update it and add new content. Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines. That’s because schema markup gives AI models more information about your page. High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals. Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results. On-page SEO differs from off-page SEO, another term you’ll likely encounter when trying to boost your online rankings.
