We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic. Adding personal insights, case studies, or examples can highlight your practical understanding of the subject.
Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process. An astonishing fact is that 15% of daily Google searches have never been searched before. This means that every day, your business gets new opportunities to be the first to reach a prospective audience. However, you will never know how to do it without proper keyword research.
Technical Interview
- You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content.
- When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results.
- Five of them linked to other authoritative websites while the other 5 had no outbound links.
- URL stands for Uniform Resource Locator and is the address of your webpage.
There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).
Practical tips for better on-page optimization
Every page should have one H1 tag that clearly describes the content. It’s one of the simplest yet most important tasks on any checklist for on-page SEO. The keyword gets a lot of search interest—60,500 searches per month.
Effective image optimization is mostly just a matter of effort. Take the time to write descriptive, keyword-rich file names and alt text for every image – and make sure to compress them to keep your page loading speeds as slick as possible. However, redirects can be frustrating for your customers – if you’re searching for one product but being shown another, that’s not a great user experience. Creating excessive blog tags results in a ton of pages containing thin or unnecessary content. Google doesn’t like thin content because it offers little (or no) useful information to users, and therefore has zero search value.
For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical). This concept refers to how fast your site loads and how well it performs including on mobile devices. These things affect user experience, and that’s why they can influence rankings.
It shows the average number of pages your users visited in one session. There are tens of different rich snippets that may be displayed in Google. But there are many that can be achieved by using the structured data. It’s been proven that pages with meta description get 5.8% more clicks than the ones without a description. The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”. Let’s say you have a fitness blog SEO Anomaly and your focus keyword for a new post is “chest workout”.
